Ladies and Gentlemen, please put your hands together for the world famous Rotary Club of Traverse City Precision Lawn Chair Drill team! For your own safety, make sure to stay seated with your seatbelts fastened while this team of seasoned professionals showcases world class, mind-bending feats of precision. This team spends every waking hour practicing these amazing maneuvers for your viewing pleasure and hopes you'll join them to learn more about the good works Rotary does in our community, nation, and world. Put your hands together and behold what dedicated Rotarians are capable of!
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1 -
Pace Truck
We Set The Pace
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Traverse City Police Department
Kicking off todays parade are our friends at the Traverse City Police Department
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Traverse City Fire Department
The Traverse City Fire Department and their 1936 Pumper.
The Traverse City Fire Department was organized in 1876 and was located in the 200 block of East Front Street. Horse-drawn hose carts were utilized by volunteers to fire scenes. Volunteer firefighters included prominent local businessmen J.W. Milliken, B.J. Morgan, J. Martinek, and Julius Hannah, son of Traverse Citys founding father, Perry Hannah. In 1890 the station moved to 118 Cass Street and remained there until 1974.
The first steam fire engine was purchased in 1895. It was horse-drawn and had a pumping capacity of 500 gallons per minute. A second steam engine was purchased in 1901. These steam engines remained in service until the Fire Department motorized its fleet in the 1920s. The first regular motorized fire engine was an American LaFrance pumper with a pumping capacity of 1000 gallons a minute. Today the Department operates 2 Pierce Velocity engines and 1 KME engine as a backup. TCFD also operates a KME Aerial Cat Ladder Truck with a 100s tower ladder for the taller buildings in our area.
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Michigan State Police
The Michigan State Police Post in Traverse City, established in December 2016, is part of the Eighth Department of State Police and District 7, serving the Northern Lower Peninsula. Located at 218 W Fourteenth St, Traverse City, MI 49684, the post is responsible for enforcing truck safety laws in the area.
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Young Marines of Traverse City
The Young Marines is a National Youth Organization for boys and girls whose mission is to provide quality youth development that nurtures and develops its members into responsible citizens who live a healthy, drug free lifestyle. By using their guiding principles of Teamwork, Leadership and Discipline, Young Marines learn the importance of self-confidence, academic achievement, honoring our veterans, good citizenship and community service. The Young Marines... "Strengthening the Lives of America's Youth".
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Parade Lead Banner
[ No additional information about this unit has been entered ]
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DTE Energy
DTE Energy is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services in the United States and Canada. Its operating units include an electric utility serving 2.2 million customers and a natural gas utility serving 1.3 million customers in Michigan.
We welcome them as our sponsor for the DTE Energy Foundation Cherry Royal Parade. Thank you DTE
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8 -
National Cherry Festival Marching Band
The Official Marching Band of the National Cherry Festival.
Ladies and gentlemen, the finest adult marching band in the land! National Cherry Festival 2nd Time Arounders!
From Central Lake to Kingsley Empire to Kalkaska and nearly everywhere in between! Please welcome these community members and lifelong musicians who just cant get enough of marching bands!
This band has been around for 30 + years and is proud to represent the musical side of the Festival. If you are looking for a reason to dust off your instrument, this is the place to be for the Cherry Festival! The 2nd Time Arounders welcomes anyone who knows how to play/twirl/or spin to join their fine band. Please contact the National Cherry Festival Office to get your name on next yearâs roster! Or stop by the judges podium at Front and Cass after the parade! Excellent job 2nd Time Arounders! Thank you for volunteering to play for us today! The 2nd Time Arounders Band is directed by Mr. Dante Billeci, who is also the band director for Suttons Bay Public Schools and The Northport Community Band.
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Grand Marshall (More Than Four Foundation)
In 2024, the Rigan family decided to share their cancer story and bring our community together by creating the More Than Four Foundation.
In a few short months the first cornerstone event was planned and executed with overwhelming success. The 5.04K run/walk, founded by Conor Rigan brought 800+ sign ups and even more families to come together and support the battle of pediatric cancer.
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NCF
[ No additional information about this unit has been entered ]
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11 -
The Festival Foundation's 100th Cherry Queen
Ainslee Hewitt is the 2025-2026 National Cherry Queen. She is the daughter of Kipp and Mitzie
Hewitt of Traverse City and a 2023 Traverse City West Senior High School graduate. She is a
junior at Adrian College, majoring in exercise science and preprofessional health studies with a
minor in biochemistry.
Ainslee is incredibly honored and excited to represent her northern Michigan community,
especially its vibrant cherry industry and the beloved Cherry Festival. Being chosen as the
National Cherry Queen is not only a tremendous personal achievement but also a chance to give
back to the place that has given her so much. She looks forward to proudly sharing our traditions,
supporting our local farmers, and celebrating the heart of our community- one that is
oh-so-cherry special.
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12 -
The Festival Foundation President Max Anderson
The board provides governance oversight and policy-setting for the Festival Foundation which manages flagship events such as the National Cherry Festival Iceman Cometh Challenge Cherry-T Ball Drop and the Leapin Leprechaun 5K Race.
Max is a Vice President, commercial lender at Honor bank. His passion for connecting individuals and businesses in the community and help them achieve success and build wealth. Max has used that passion to build deep and lasting relationships that encourage a thriving economy in northern Michigan.
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Super Cherry Birthday Bash!
Meet Super Cherry!
Super Cherry
After years for flying from place to place to spread the love of cherries, Super Cherry has finally soared to his permanent landing spot at the National Cherry Festival. With the support of the National Cherry Festival staff Super Cherry will use his home base in the Cherry Capital of the World, to continue to spread the love of this amazing SUPER fruit.
Super Cherry now permanently resides in the Cherry Capital of the World where he continues to promote the cherry and all of its super benefits.
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TC Mayor
Amy Shamroe describes herself as Traverse City born and raised. For the last eight years, she has served as a City Commissioner, (and as Mayor Pro Tem since 2017), working with the Traverse City community on projects like the redesign of Eighth Street and the completion of the Boardman Lake Loop Trail, which opened last summer.
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Coast Guard Air Station Traverse City
The over 120 active-duty personnel of Coast Guard Air Station Traverse City are proud to be home in a "Coast Guard City".
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MMR
MMR is proud to provide emergency care to patients of all ages in Traverse City and Grand Traverse County. We wish you a safe and fun Cherry Festival week!
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Grand Traverse Sheriff's Office K9 Vehicle
Grand Traverse County Sheriff's Office K9 vehicle. K9 Deputy Shane Roelofs is walking with his partner Jocko. Deputy Roelofs has been with the Sheriff's Office for five years. He has worked with Jocko for 3.5 years. Jocko is a 4-year-old male Belgian Malinois. He is a dual purpose K9. He's trained in narcotics and specializes in tracking and apprehension.
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Grand Traverse Sheriff's Office Marine Division
The vehicle is part of Grand Traverse County Sheriff's Office Marine Safety Division. The patrol boat was purchased in 2024 and is used to patrol the inland lakes of Grand Traverse County.
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Lt. Governor Garlin Gilchrist
We welcom Lt. Governor Garlin Gilchrist II to the 99th DTE Energy Foundation Cherry Royal Parade Lt. Governor Gilchrist is an American politician and engineer serving as the 64th lieutenant governor of Michigan since 2019 under Governor Gretchen Whitmer. He loves to walk the entire parade route greeting and enjoying the crowds.
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Traverse City Roller Derby
Traverse City Roller Derby is a 501c3 nonprofit organization established to foster the growth of the full-contact sport of roller derby for adults and juniors alike. TCRD skates competitively on a local, regional, national and international level. Their mission is to enrich its membersâ lives through athleticism and leadership opportunities while actively volunteering and giving back to local, charitable organizations. Follow TCRD on Facebook and Instagram to get involved or for dates on when you can watch them play!
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Petoskey Steel Drum Band
The Petoskey Steel Drum Band has been entertaining audiences around the country for the last 28 years, frequently performing in Northern Michigan, Chicago, and New Orleans. Founded by Petoskey Band Director Barry Bennett, this 40 piece ensemble celebrates the sounds of Caribbean Steel Drums by performing a variety of styles- from the Zak Brown Band to Christmas Carols to Jimmy Buffet and more.
The Steel Drum Band is part of the Award-winning Petoskey band program, which includes concert, marching and jazz bands, with almost 400 students participating grades 6-12. The Petoskey Steel Drum Band is under the direction of Duane Willson.
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School Theme Banner
[ No additional information about this unit has been entered ]
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Courtade Elementary (I'll Be Home For Christmas)
Prince Finnegan Mooney, Princess Clara Ohlert Prince Finnegan and Princess Clara are excited that they will be home for Christmas in July this year! They are looking forward to visiting all their favorite Traverse City spots with family and friends.
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Prince Seth Vachon Princess Maxine Hater
Get ready for a Blue Christmas like no other! Prince Seth and Princess Maxine are bringing holiday magic to the parade with their famous friend, the King of Rock n Roll himselfElvis! Joining them is their little blue friend, known for his wild energy and big heart, spreading cheer to everyone along the route. Their float sparkles with blue lights, shimmering snow, and festive flair, capturing the spirit of the season with music, laughter, and joy. Dont miss this unforgettable ride full of rockin holiday fun!
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TCAPS Montessori (It's Beginning to Look A Lot Like Christmas)
Prince Monroe Adams Princess Evelyn Aja
And here comes the prettiest sight youll see except the holly that will be on your own front door. Prince Monroe and Princess Evelyn want you to take a look around? Its beginning to look a lot like Christmas? at TCAPS Montessori but it seems like Mom and Dad are counting down the days until school will start again
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Grand Traverse Academy (12 Days Of Christmas)
Prince Xander Jacobson Princess Amelia Amormino
Greetings from Prince Xander and Princess Amelia of Grand Traverse Academy! Drummers, dancing, and rings oh my! 12 days of Christmas and cherry pie
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27 -
UpNorthLive
Northern Michigans Breaking News, Local Weather, Sports & Entertainment TV 7&4 NBC | TV 29&8 ABC
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Attorney General Dana Nessel
A former prosecutor and civil rights attorney, Dana Nessel was sworn in as Michigan's 54th Attorney General in 2019. Now in her second term, Attorney General Nessel is continuing her work as the People's Lawyer by defending consumers, prosecuting criminals, and pursuing justice for all of this state's residents. For more information on the Department of Attorney General's work, visit michigan.gov/AGÂ
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St. Francis Marching Band
The Traverse City St. Francis Marching Band is honored to participate in the Cherry Royal Grand Parade. The Marching Gladiators are proud to represent St. Francis High School which has been named one of the Top 50 Catholic High Schools in the United States. They would like to welcome all of the visitors and residents to their hometown for the National Cherry Festival. The Marching Gladiators are under the direction of Mr. Charles Taylor with drum majors Robby Myler, Mary Masserant and Maddie Smith. The marching Gladiators invite you to their home football games at Thirlby Field this fall. GO GLADS!
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St. Francis High School
2025 Division 3 State Champion baseball team- Led by Head Coach Tom Passinualt, assisted by Mike Muzjlacovich, Don Westman, Brain Wildfong, Joe Palamara, Tom Hitchens.
2024 Division 3 State Champion Cross Country team- Let by Head Coach Julie Duffing, assisted by Ben Labelle and Tom Read
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Smokey's Cabin
Fire Officers with the Michigan Department of Natural Resources are responsible for protecting millions of acres of state and private lands across the state from wildfires. Here they ride with Smokey Bear the national symbol for Wildfire Prevention. He was born in 1944 when it was decided a fictional bear named Smokey would be the symbol for forest fire prevention.
Smokey Bear soon became very popular, and his image appeared on a lot of forest fire prevention materials. In 1947 his slogan became the familiar Only YOU Can Prevent Forest Fires!, which was later updated to be Only YOU Can Prevent Wildfires! In 1950 in the mountains of New Mexico, a young bear cub was found in a burning forest. Badly burned, he climbed a tree to survive. News about the real Smokey spread quickly, and he moved to his new home at the National Zoo in Washington, D.C. where he lived out the rest of his life as the living symbol of Smokey Bear.
Fire safety isn't just for Smokey Bear - it's your job, too! Nine out of ten wildfires in Michigan and across the nation are caused by humans. You can prevent wildfires by never leaving fires unattended, keeping water and a shovel nearby when having a campfire and not burning on windy days or during dry weather.
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Michigan Secretary of State
Michigan Secretary of State Jocelyn Benson and hard-working SOS Team!
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910 Media Group
Wave hello to 910 Media Group! Proudly serving Northern Michigan, this vibrant media company keeps our communities informed, educated and entertained through 9&10 News, Local 32, and Traverse Northern Magazine.
Not just your trusted source for news, weather, and sports, 910 Media Group is also home to creative marketing services and digital storytelling delivering local stories, fun commuity events and celebrating everything that makes Northern Michigan home.
Give them a big wave and a cheer as they roll by Thanks for making Northern Michigan proud, 910 Media Group!
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1957 DeSoto
This cherry red 1957 four-door DeSoto has been a family favorite of the Cherry Festival Parade for over 40 years, first shown by original owners George and Gladys Schichtel, and now by daughters Karen and Kay, their granddaughters and great-grandchildren.
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Willow Hill Elementary (We Wish You A Merry Christmas)
Prince Jackson Damman Princess Brooklynn Gosney
From the snow-kissed hills of Willow Hill Elementary, where the spirit of Christmas dances through the trees, we are honored to present Princess Brooklynn and Prince Jackson! Let the bells ring and the carolers sing, as we celebrate the magic of Christmas in July! May the joy and goodwill of the season fill your hearts today and always. We WISH YOU A MERRY CHIRSTMAS!
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36 -
Meijer
This 1936 Chevy Stake Rack Antique Truck is a replica of a truck used by Hendrick and Fred Meijer to transport groceries to their first store in Greenville, Michigan. Meijer is a family-owned retailer founded in 1934, and the pioneer of one-stop shopping concept.
Today, Meijer has more than 70,000 team members working to deliver a friendly and convenient in-store and online shopping experience. More than 500 supercenters, neighborhood markets, Meijer Grocery and Express locations across the Midwest feature an assortment of fresh foods, high-quality apparel, household essentials, and health and wellness products and services. Meijer is consistently recognized as a Great Place to Work and annually donates at least 6 percent of its profit to strengthen its communities. For additional information or to place an order for delivery or pickup, please visit www.meijer.com.
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NCF
[ No additional information about this unit has been entered ]
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38 -
State Representative Betsy Coffia
State Representative Betsy Coffia is serving her second term in the Michigan State House. She represents House District 103, which comprises Leelanau County and parts of Grand Traverse County and Benzie County. A signature accomplishment during Representative Coffias time in the state legislature focused on fair funding for students in rural schools. She secured an increase in funding the state budget for rural school districts for school busing costs, which has been disproportionately funded for decades. The change frees up more money for students' classroom learning.
Representative Coffia is focused on critical needs in our region including housing, childcare, and physical and mental health access for all residents.
She welcomes her constituents to join her monthly public office hours every second Monday of the month at noon. These events are great opportunities to address concerns and ask questions. Visit RepCoffia.com for more information or follow her on social media.
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The Children's House (Sleigh Ride)
Prince Riley Narmore Princess Linden Miklos
From The Childrens House, here come Junior Royals Prince Riley and Princess Linden riding in a cozy, quilted sleigh inspired by the classic Sleigh Ride. This festive float wraps the holiday cheer in patchwork warmth and hand-stitched winter magic!
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Molon Excavating
As a locally owned and operated business, Molon would like to thank everyone for coming out and wish you all a safe and enjoyable time at the National Cherry Festival!
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42 -
Kingsley Jazz Prism
The Kingsley bands are the premier school music program in Northern Michigan. The concert bands at Kingsley have received first division ratings at both district and state festival for over 40 years. The jazz band is recognized throughout the state, for its musical excellence. Jazz prism has performed with notable artists such as Allen Vizzutti many alumni of the Kingsley Jazz program our band directors throughout Michigan. Excellence is our tradition.
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43 -
Great Wolf Lodge
Great Wolf Lodge has a fantastic waterpark, with slides and rides for the little ones and the thrill seekers! The hotel features extra large guests rooms, meeting space, the ever popular MagiQuest game, bowling, an 18 hole outdoor mini-golf course, outstanding food options and many complimentary activities for the whole family! Watch for the Wolf Ears coming your way and we will see you at the Dance Party!
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Blair Elementary (Here Comes Santa Claus)
Prince Easton Miller
Princess Olivia Bates
Kids are ready in pajamas, ringing bells and singing in hopes of Santa coming From Blair elementary, Here comes Prince Easton and princess Olivia right down Santa Claus lane with a bag full of presents to help deliver to all the good boys and girls.
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45 -
Senator John N. Damoose
State Senator John Damoose proudly represents Michigans 37th Senate District, from Leelanau County up to Sault Ste. Marie in our Upper Peninsula. He believes in grace and civility in government and works to promote real, responsible government in the Michigan Senate. John lives in Harbor Springs with his wife Margo, and their son Henry.
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Westwoods School Elementary (I Want a Hippopotamus for Christmas)
Prince Carson Egloff Princess Evelyn Gronostalski
"Merry Christmas morning from the living room of Prince Carson and Princess Evelyn of Westwoods Elementary! They have both been very good this year and are excited to see if Santa brought them the one thing on their Christmas list, a hippopotamus!"
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Rep John Roth
State Representative for the 104th District. 5th year of serving the people of Northern Michigan.
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Traverse City Elks Lodge #323
Elks were established in 1928, We are celebrating 127 years this Year. Our Mission is to build Stronger Community together, Supporting Our Youth, Serving Veterans,and Helping the needs in Our Community. Thank you Kim Yancich for the Nice set of wheels. 1939 International Harvester D30.
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Miss Bellaire 2025
Miss Bellaire 2025 and her court are excited to be here today. We invite you all to join us the 3rd weekend in August for the 38th Annual Rubber Ducky Festival.
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50 -
Grand Traverse County Road Commission
The Grand Traverse County Road commission with a 2025 Western Star 47X Plow Truck pulling a 1938 Studebaker Sno-Go with a snowblower.
Keeping the roads clear of snow and ice and maintaining the integrity of a safe road network.
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52 -
Duke Elsner
Less than 3,000 of these tractors were produced, making them a rare sight today.
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Long Lake Elementary (Little Drummer Boy)
Prince Jackson Goepfrich Princess Avery Dale
Cherry Festival friends and family - introducing Prince Jackson and Princess Avery representing Long Lake Elementary School! Along with their talented drummer boy friends, they are riding in to spread holiday cheer throughout the community! Let the sounds of drums fill the air as we celebrate the spirit of Christmas together.
Go Panthers!
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54 -
Traverse City Pit Spitters
Here comes Monty and the Traverse City Pit Spitters! Bringing baseball and family fun to Northern Michigan all summer long!
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55 -
Miss Elk Rapids
Miss Elk Rapids is Celebrating 96 years of having a Court and being part of the National Cherry Festival! Miss Elk Rapids: MATTEA BALL Miss Teen: LEILANI SIGRAH Miss Pre-Teen: ISLA PADGETT
Young Miss: MELA BOCARDO Little Miss: SOPHIA BOCARDO
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56 -
Traverse City Design Week
Traverse City Design Week is a week-long series of events celebrating real, radical, local design.
The Mission of TCDW is to showcase local design that solves real-world problems, to fuel Northern Michigans design culture, and to unite our interdisciplinary design community.
Whether youre a designer or a design enthusiast, TCDW invites you to celebrate, learn, and shape the future of design in our region. Visit our website, www.tcdesignweek.com, to get involved.
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Traverse City Christian School (Grandma Got Run Over By A Reindeer)
Prince Clavin Bevis Princess Audrey Cooke
Prince Calvin and Princess Audrey, along with their classmates from Traverse City Christian School, dearly love their grandmas! They want to do everything they can to protect their grandparents from rogue reindeer run-ins! Thats why theyve formed the Grandma Protection Squad! Be sure to give a grandma an extra hug today!
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Long Lake Fire And Rescue
ENGINE 10 is a 2021 Spartan Alexis, Long Lake's primary Engine and Chief 10 a 2023 Chevy Tahoe
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59 -
Miss Kalkaska Float
Welcome our neighboring towns royalty, The Miss Kalkaska court.
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60 -
The Bonnell Foundation "Living with cystic fibrosis"
Please support the bonnell foundation helping families with cystic fibrosis scan QR code
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61 -
Prairie Farms Dairy
Prairie Farms Dairy, Proud sponsor of the 2025 Cherry Festival.
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62 -
Vermontville Maple Syrup Festival Queen and Princess
2025 Vermontville Maple Syrup Queen, Madison Trowbridge and Princess, Delilah Stank. The Vermontville Maple Syrup Festival is celebrated the last full weekend in April. This year, we celebrated the 84th year.
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63 -
Traverse Heights Elementary (Rudolph The Rednose Reindeer)
Prince Leo Burgess Princess Charlotte Powell
Ladies and Gentlemen, boys and girls, gather 'round for a magical moment as we bring to you the heartwarming story of one of our favorite holiday heroes!
Hold on to your sleigh bells, because here comes the enchanting float that celebrates a legend in the making Rudolph the Red-Nosed Reindeer!
Look out, everyone! The dazzling nose of Rudolph is lighting up the parade route, guiding the way for none other than our very own Princess Charlotte and Prince Leo!
These two Traverse Heights royalty are spreading joy, just like Rudolph, and they've brought their holiday spirit to life with a magical journey through the snowy skies!
Princess Charlotte and Prince Leo, with their bright smiles and festive energy, remind us all that the holiday season is about friendship, kindness, and shining brightlyâeven when we're a little different. So, let's all give a big cheer as they wave hello from their sparkling sleigh!
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64 -
Traverse City Central High School Trojan Band
Here comes one of Traverse Cities oldest traditions and cherished groups - The Traverse City Central High School Trojan Band - which has been around for the past 141 years. The band is currently under the under the direction of Thomas Vieira and Craig Jones. Please stand up to show your support of this long standing tradition as the bands plays the "Trojan Fight Song" and "Land of 1000 Dances."
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Northwestern Michigan Fair- Queen
Horses, cows, pigs, lambs, rabbits, chickens, and llamas, Oh my! The 116th Northwestern Michigan Fair along with 2024 Fair Queen Ashley Folkersma are excited for the 4-H and Open Livestock shows, 4-H Livestock Auction, nightly Grandstand events, and Arnold Amusements. We hope you are "Goin to the Fair"!
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Old Mission Peninsula School (Jingle Bell Rock)
Prince Wolfgang Michalski Princess Lena Mancilla
Coming in hotter than cocoa in July, it's Prince Wolfgang and Princess Lena from Old Mission Peninsula School! Their "Jingle Bell Rock" float has enough holiday spirit to short circuit Santa's sleigh GPS. With records spinning, keys jingling, and one jolly guy cuttin' a rug, this float is proof that the only thing cooler than Christmas if Christmas in Flip Flops!
Traverse City Cooperative PreschoolFor more than 50 years, the Traverse City Co-Operative Preschool (TCCP) has offered families a play-based cooperative preschool that creates a learning environment that inspires children and adults to discover, create, learn and grow together.
Our preschool balances structured, teacher-lead time with free play during which children can express themselves, move at their own pace and interact with other children at their own comfort levels.
We offer morning and afternoon classes for 3, 4 and young 5-year- olds.
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Cherry Central Cooperative
Cherry Central Cooperative is proud to be your plant-based company.
Founded here in Traverse City in 1973, Cherry Central is a global fruit and juice supplier, owned and operated by a family of farm cooperatives with the most geographically diverse grower base in North America.
Our diversification allows us to promise year over year availability of this fruit associated with good fortune, beauty, and the cycle of life.
Cherry Central is the industry leader in red tart Montmorency cherries.
We are proud to serve plant-based, gluten-free products in dried, frozen, canned, and custom product forms of superior taste, texture, and appearance to manufacturers.
On the retail shelf, look for our fruit Haven functional beverages and dried fruit along with Indian Summer Juices and applesauce flavors.
The Cherry Central team will always put the cherry on top of everything they do!
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69 -
GREAT LAKES ANTIQUE TRACTOR CLUB
Formed in 1991, the Great Lakes Antique Tractor Club participates in 5 parades, 3 static event displays, and the Mackinac Bridge crossing each year.
The club promotes and supports their members devotion in the restoration and preservation of these tractors.
We encourage our members to participate in these events, not only for their own enjoyment, but to provide all generations an understanding and appreciation of the past.
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70 -
2025 Curwood Festival Royalty
Now coming down the parade route is the 2025 Miss Curwood Festival Queen, Mackenzie Strauss!
Kenzie recently graduated high school and will be attending Adrian College this fall.
Next is the 2025 Miss Curwood Festival Teen, Sloan Hotchkiss. At 15, Sloan is excited to represent her community this year.
Joining them is Princess Ella Osantoski, who looks forward to spreading the Curwood spirit with positivity and friendship.
The Curwood Festival takes place the first full weekend in June in beautiful Owosso, Michigan a tradition worth celebrating!
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71 -
Kingsley Elementary (White Christmas)
Prince Ethan Graber Princess Ruby Walton
Prince Ethan and Princess Ruby from Kingsley Elementary School are relaxing on the white sandy beaches of Grand Traverse Bay! While they are soaking up the sun this summer, they are patiently waiting for Santa and enjoying their White Christmas in July at the National Cherry Festival!
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72 -
Michigan Grand Commandery of Knights Templar
The Knights templar were founded in the year 1118 by 9 French nobleman who later occupied the temple mount in Jerusalem. We carry on their legacy today
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73 -
VFW CHERRYLAND POST 2780
Cherryland VFW Post 2780 in Traverse City has garnered both state and national recognition for its outstanding community service, including six awards from the State of Michigan and the prestigious All State Award earned by fewer than 10% of Posts statewide. Under current leadership, the Post has received this honor two years in a row and was also featured in the VFW National magazine for its impactful programs supporting youth, seniors, and veterans. Notably, it chartered a local Scout troop, championed youth scholarship initiatives, and hosted the Grand Traverse Area Senior Center. At the national level, Post 2780 earned a National Community Service Award and repeated All American status, placing it among the top 50 Posts nationwide. Leadership credits its success to the dedication of its intergenerational membership and strong collaboration with the Auxiliary, all unified by their mission of Veterans, Service, Camaraderie, and Your Legacy.
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74 -
Lake Superior State University
Seamore the Seaduck and the Lake Superior State University float
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75 -
SALUTE
Monster Truck
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76 -
Anywhere Ice Cream Truck
Anywhere ice cream truck, bringing sweets to the streets! Owned and ran by Ashley Klingelsmith and Natalie Borock are local ice cream ladies and have been serving our community for over 14 years and will continue to make your summers that much sweeter! Give them a call for all your sweet tooth needs!
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77 -
K1 Speed
Thrill-seekers and racing enthusiasts, brace yourselves for the most exhilarating racing adventure at K1 Speed! With state-of-the-art electric go-karts, K1 Speed offers an eco-friendly and high-performance driving experience that will leave you breathless. Feel the rush of speed as you navigate through the challenging twists and turns of our professionally designed indoor track, ensuring maximum excitement and safety for all. Want to take it to the next level? Join our competitive leagues and unleash your inner racer as you compete for the title of the fastest driver in Traverse City!
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78 -
Pat's RV Park
Come camp or stay in a cabin with Pat's RV Park in Mesick to ride the train! Cabins, campsites, boat rentals, and so much more! Come check us out! patsrvparkllc.com
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79 -
Homeschool Enrichment Network (O Christmas Tree)
Prince Emmett Markham Princess Kaylie Keller
Who says Christmas only comes once a year? The Homeschool Enrichment Network is here to prove otherwise! Their fantastic float is bringing us 'Christmas in July' at the Cherry Festival! Be sure to give a royal wave to Prince Emmett and Princess Kaylie! And listen closely Santa Claus is on board, giving us a preview of his Bayside Stage performance, singing 'Oh Christmas Tree'! It's truly magical!"
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80 -
Coldwell Banker Schmidt Realtors
Schmidt Family of Companies is proud to serve as the parent company for our esteemed Coldwell Banker franchises: Schmidt Realtors, Woodland Schmidt, and AJS-Schmidt. As a full-service real estate brokerage firm, we offer comprehensive services, including Title and Mortgage Services, Property Management, and Relocation Solutions. While residential sales form the foundation of our success, our commercial division consistently ranks among the top performers within the entire Coldwell Banker network. Additionally, our luxury division Coldwell Banker Global Luxury continues to achieve extraordinary growth, connecting properties with affluent buyers worldwide through an unparalleled global syndication network.
Our Relocation Department works closely with a diverse array of Fortune 500 companies, and we are honored to serve as the Principal Broker for Cartus Mobility, the largest relocation company in the world.
Since its founding in 1927 and six generations, Schmidt Family of Companies has been guided by a steadfast commitment to excellence, integrity, and service. This legacy endures today, with our dedicated staff and real estate professionals delivering exceptional value and personalized experiences to every client. As we continue to expand and evolve, our growth reflects both our adherence to the founding principles that have defined us for nearly a century and the trust and satisfaction of the communities we proudly serve.
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81 -
Trinity Lutheran School (Santa Claus is Coming to Town)
Prince Reid Brubaker Princess Addilyn Hall
Santa Claus is coming to town! Here comes Prince Reid and Princess Addilyn of Trinity Lutheran School err, I mean, Santa and Mrs. Claus in style. Looks like they are cruising around Northern Michigan in a cherry-red convertible. Hope they are enjoying their well-deserved vacation!
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82 -
Ride the FREE BATA Bayline
BATA provides affordable transportation all over Grand Traverse and Leelanau County. You can even ride the free Bayline from park-n-ride lots at Meijer and from East Bay Beach District into downtown.
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83 -
WCCW Radio
Here's the WCCW Rocking Bronco. Charlie D, Dave Gauthier, Rich Nadeau and Ron Pritchard have all your favorite good time rock and roll on One Oh Seven Five C C W and on-line at WCCW DOT F M.
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84 -
Bowen Holliday Post 35 American Legion
For over 100 years, Bowen Holliday Post 35 of the American Legion has been of service to Traverse City. Post 35 sponsors events that promote Children & Youth, Americanism, Veteran's Affairs & Rehabilitation and National Defense. Programs such as Halloween Safety, Scouts, Four Chaplains Remembrance and over 75 years of American Legion Baseball are at the core of Legion values. Membership is open to all veterans and their family members, including active duty military and their families.
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85 -
Central Grade Elementary (Run Rudolph Run)
Prince David Donovan Princess Nora Wituszynski
Prince David and Princess Nora are rooting for Rudolph as he crosses the finish line at the festival of races. All of the children at Central Grade School are cheering run, Rudolph, run!
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86 -
Frankenmuth Bavarian Festival Princess and Court
The Frankenmuth Bavarian Festival Princess and Court proudly represent Frankenmuth and their German heritage. The court members can be seen wearing a traditional dirndl, directly imported from Germany. The Frankenmuth Bavarian Festival is always held the second weekend in June. Be sure to kick off every summer in Michigans Little Bavaria - at the Bavarian Festival!
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87 -
Pro Image Design
Next up is Pro Image Design. Helping businesses bring their image to life across the state! Find their locations in Petoskey, Torch River, Gaylord, and right here in Traverse City.
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88 -
Jeep Babes Michigan Chapter
The Jeep Babes Enthusiasts Club, recently acknowledged by Stellantis, is an empowering group exclusively for women who share a passion for Jeeps. Together, they raise funds for survivors of domestic violence, veterans, animal shelters, support small businesses, and dedicate their time to various non-profits, all aimed at uplifting their community and each other. The club's mission goes beyond the excitement of off-roading; it focuses on building a strong sense of community and empowerment among women. They host trail rides, mechanical workshops, and social events that foster a supportive atmosphere for members to exchange knowledge and enthusiasm for Jeeps. Regardless of your experience level, you'll feel welcomed among these empowered women. Connect with them on Facebook at the Jeep Babes Enthusiasts Club Michigan Chapter.
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89 -
Truck Norris
Truck Norris, the RAM Tough WTCM station truck sponsored by Steven's Propane. WTCM features Mike in the Morning, Carey with the Corner Diner at lunch and the Ride Home and the Happy Hour with David Hayes.
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90 -
New Covenant Christian Academy (Joy to the World)
Blessings from New Covenant Christian Academy. Prince Michael and Princess Isla are enjoying Christmas vacation in July with a twist of holiday chaos. This float brings some holiday cheer with a little nostalgia - straight from National Lampoos Christmas Vacation! Thats right, Clarks back at it climbing ladders, untangling lights and probably blowing a fuse or two in true Griswold fashion!
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91 -
Arnold Amusements inc
In honor of Ivan & Agnes Arnold of Arnold amusements from TC.
Presented by their children and grandchildren and great grandchildren
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92 -
Northwestern Michigan College
Northwestern Michigan College is proud to be part of the fabric of this community. For nearly 75 years, NMC has helped generations of local students learn, grow, and lead, right here in northern Michigan and beyond. From lifelong learning to cutting-edge careers, NMC is where possibility begins. We are honored to celebrate with you today at the National Cherry Festival!
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93 -
NMC Automotive Technology
1929 Model A truck restored 30 years ago, followed by the Motorsports clubs competion vehicle and a hybrid dune buggy named the Antiprius (note we may have a 1963 Barney Fife police car
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94 -
Cherry Knoll Elementary (Let It Snow)
Prince Isiah Antosiak Princess Sawyer Neuman
Prince Isaiah and Princess Sawyer are staying cozy by the fireplace with their classmates from Cherry Knoll Elementary. Enjoy the cherry popcorn popping while the skies Let It Snow
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95 -
OVS
Helping provide emergency housing dollars to American veterans
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96 -
Traverse City MINI Cooper Club
The Traverse City MINI Cooper Club was started in 2009, by Mark Nelson and quickly grew to what it is today - over 550 club members. We have cars range in year from 1975 to 2025. We have members from all over Michigan and neighboring states. We gather monthly to rally and explore the best twisties and food northern Michigan has to offer. The club is located on FaceBook at Traverse City MINI Cooper Club - come join us! Motor On!
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97 -
Buckley Community Schools (Jingle Bells)
Prince Memphis Swisher Princess Heidi Becklund
Prince Memphis and Princess Heidi dashing through in their one-horse open sleigh all the way from Buckley school. With the jolly sounds of Jingle Bells ringing through the air, the children are making spirits bright as they await for Christmas in July
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98 -
Michigan Sugar Queen & Atttendents
Can I submit this after we choose our new queen and court? Our queen and court are selected on Friday June 13, 2025. I will have a write up with names at that time. Please email me with questions and who I can submit the write up to. Thank you. Lindy Richards 989-213-4172
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100 -
Glen Lake Elementary (Deck The Halls)
Prince Griffin Petroskey Princess Margaret Mosher
And here come Glen Lake Community Schools Prince Griffin and Princess Margaret out enjoying a crisp, quiet evening upon the deck of the iconic Glen Lake Christmas Tree Boat! The Christmas Tree Boat has been a local holiday landmark in the Glen Lake community for more than a decade.
Relaxing under the warm lights of the tree and cruising around the lake, Griffin and Margaret are hoping Santa will stop by for a visit but wait?¦does his sleigh have pontoons for a water landing?!
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101 -
2025 Shiawassee Strawberry Festival Royalty
2025 Strawberry Queen Madison Strauss and Strawberry Princess Charlee Burzmor are here to wish you a Happy Cherry Festival and to invite everyone to check out the Shiawassee Co Fairgrounds every 3rd weekend in June for the Strawberry Festival and Back to the Bricks Strawberry Fields Car show. Queen Madison is a 2025 graduate of Owosso High School bound for St Mary's Nursing program in the fall. She recently returned from marching at Disney Magic Kingdom with the Trojan Marching Band as a majorette. Princess Charlee is going into 2nd grade and loves to dance at Ashleigh's dance shack when she isn't making state qualifying times in the swimming pool for Sea Turtles Swim Team!
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102 -
z93's Truck-A-Saurus Rex
z93's Truck-A-Saurus Rex!! With Broadway & LC in the morning, Courtney's mid-days, and Christal Frost in the afternoons, "PLAYING ALL THE HITS FROM THE 90S TO NOW!!" z93!!
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103 -
Miss Nautical Coast / Nautical Coast Teen Miss
Miss Nautical Coast 2024 - Isabel Haselhuhn and Nautical Coast Teen Miss Lucy Haselhuhn representing Rogers Citys Nautical City Festival , July 29th through August 3rd .
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104 -
Bin Ninjas LLC
Here come the Bin Ninjas! Turning your stinky, grimy bins into sparkling clean, sanitized sensations!
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105 -
Cedar Polka Fest
The Cedar Polka Fest proudly presents their royal court, which includes prince & princesses from each of the five Leelanau County schools. Join us August 21-24 in Cedar to Polka the night away.
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106 -
Eastern Elementary (You're A Mean One Mr. Grinch)
Prince Theodore(Teddy) Bulloch Princess Frances Rockwell
Prince Teddy and Princess Frances are riding in from Whoville with their classmates from Eastern Elementary school keeping a close eye on the Grinchjust in case he tries to steal Christmas in July! They've decked out their float with Mount Crumpit, a sleigh, cherry ornaments and maybe even a Who or two. Dont worryThese Royals from Whoville are on standby to make sure the Grinchs heart stays three sizes too big!
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107 -
106 KHQ
Home of the KHQ Morning Show with Ashley Z and Intern Vinny, Tyler Woods in the Midday, Fish and Summer in the Afternoons and Art at night! Live and local radio streaming 24/7 on the KHQ app and at 106khq.com!
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108 -
2025 Otsego County Fair Queens Court
Welcome the 2025 Otsego County Fair Queen Anna Zielinski and Queen 1st Runner up Merissa Ramsey. 2025 Otsego County Fair Princess Scarlet Deweerd and Princess 1st Runner up Claire Slough.
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109 -
Woodland School (All I want for Christmas is my Two Front Teeth)
Prince Jack and Princess Emmie from Woodland School are on their most important mission yet: getting their two front teeth! With the big day fast approaching and their smiles felling a little gappy, they know exactly who to call. Not Santa, but Santas secret weapon for pearly whites: the one and only Hermie, the Elf Dentist!
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110 -
Silver Lake Elementary (Holly Jolly Christmas)
Prince Owen Klumpp Princess Aria Dean
Here to say hello to friends they know and everyone theyll meet, Prince Owen and Princess Aria and the Silver Lake Elementary Elves are here to combine the two best times of the year. Oh by golly its a Holly jolly Christmas in July National Cherry Festival this year!
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111 -
Bay Area Demolition
This is Bay Area Demolition with their freight liner hauling their 80 thousand pound Volvo excavator. And a cyber truck hauling a water tank.
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112 -
Alma Queen of Scots and Court
The Alma Highland Festival Queen of Scots and her Court wish to welcome you to Alma, Scotland, USA, over Memorial Day weekend! Come enjoy the sights and sounds of all things Scottish--the drone of the bagpipes, the swish of the kilt, the toss of the caber, the aroma of the meatpies, and so much more! Save the date and make sure to be in Alma, Scotland, USA, each year in May!
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113 -
Jesse Jefferson
Jesse Jefferson local musician who is here to make community connections and differences
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114 -
TC Tiki Boat Tours
TC Tiki Boat Tours provides an unforgettable 2 hour tour on beautiful Long Lake. Just a short distance from downtown Traverse City. Relax on pristine waters, worry free, with one of our knowledgeable U.S. Coast Guard licensed Captains guiding your tour with stunning views of the surrounding countryside. Step aboard the 31 foot DNR inspected vessel Tiki Time that is able to accommodate up to 10 Passengers. You may have the opportunity to see some of the many nesting pairs of Loons along the shoreline, or maybe stop at one of the 5 islands Long Lake provides. Snacks and beverages are welcome. Make it a picnic with TC Tiki Boat Tours. Make your reservations at TC Tiki Boat Tours dot Com.
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115 -
Mill Creek Elementary (Winter Wonderland)
Prince Bryer Haskell Princess Gabrielle Yankee
with a Winter Wonderland themed float.
Here you will find a snowscape featuring illuminated birch trees, shimmering snowflakes, and a picturesque life-sized snow globe.
Last but not least, there is no better way to celebrate a seasonal themed holiday than with a country Cherry stand honoring the National Cherry festival and local Cherry growers across the area.
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116 -
Morse Moving & Storage
Morse Moving is celebrating 70 years as a family owned company in the moving industry. We do moving services from in your home, local, across states or internationally. Your friends don't want to move you we do.
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117 -
Miss Mancelona
Please welcome the 2025 Miss Mancelona, Sydney Hemenway, and her court:
Miss Mancelona Teen, Tiana Ashley
Mancelona Pre-Teen, Aleigha Weeks
Mancelona Princess, Kaiden Crider.
They are proud to represent the Village of Mancelona and the Mancelona Bass Festival, held the first weekend of every June.
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118 -
Bullock Creek Marching Band
Ladies and gentlemen, lets give a warm welcome to the Bullock Creek High School Band from Midland, Michigan! Bullock Creek High School is home to approximately 475 students and is proud to serve the vibrant Midland community known for its strong schools, innovation, and hometown spirit. The Varsity Band is a proud tradition at Bullock Creek, playing an essential role in school spirit and community pride. For decades, the Bullock Creek Band has been a highlight of the Cherry Festival Parade, bringing their talent, dedication, and Lancer pride to audiences near and far. Lets hear it for the Bullock Creek High School Band!
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119 -
Swede Marine
Tilt, by Swede Marine - The Original Self-Retracting Dock Ladder. Step away from the ordinary.
Tilt, by Swede Marine, the Original Self-Retracting Dock Ladder. Engineered for ease and built entirely in Michigan to last.
Our float features a dock section (by Twin Bay Docks) with the Tilt ladder, video, and artwork.
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120 -
Lake Ann Elementary (Frosty The Snowman)
Prince Elijah Street Princess Lena Laylin
Frosty the Snowman knew the sun was hot today so he said "let's run and have some fun before I melt away" to our very own prince Elijah and princess Lena of Lake Ann Elementary school.
Thumpety thump thump
Look at frosty go!
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121 -
1929 TC Fire Pumper
1929 American LaFrance 1000 gallon/minute Fire pumper. Purchased to protect the new high rise Park Place Hotel. Fought all major TC fires until deactivated in 1950s. Features wood wheels & chain drive(like an oversized bicycle with a motor!)
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122 -
Project Feed The Kids
Project feed the kids is a donation based local nonprofit. Fighting food insecurity within our community. They have fed over a half a million kids in 5 years
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123 -
Lakeland Elementary (Rocking Around The Christmas Tree)
Prince Quin Padgett Princess Maple MacGregor
Lakeland Elementary School is ready to rock? around the Christmas tree that is! With merry moves and jingling grooves, Prince Quin and Princess Maple came to sleigh, sparkle, and steal your hearts
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124 -
Gaylord Alpenfest Queen and Court
2024 Gaylord Alpenfest Queen Wrenna Rodabaugh, 1st Runner Up Ashlyn Wohlfeil, 2nd Runner Up Avery Huston Alpenfest Princess Paisleigh Goff Alpenfest celebrates 60 years in downtown Gaylord July 8-12th
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127 -
AMERICA'S CARPET BARN, INC.
HOLD ON TO YOUR CHERRIES, NORTHERN MICHIGAN!
Here comes Americas Carpet Barn, Where Pigs Really Do Fly! America's Carpet Barn has supplied Northern Michigan with all types of flooring for over 26 yrs. They also offer window treatments and custom-made vinyl stair treads. Thanks, Americas Carpet Barn!
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128 -
Jeep Blessing Mission
Jeep Blessing Mission is a non-profit off-road community that hosts the Annual Jeep Blessing each year the weekend before Mother's Day weekend in Mesick, MI. We just hosted the 24th Jeep Blessing this past May, with almost 1400 vehicles. Next year will be out 25th Blessing with lots of exciting things you wonât want to miss!
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129 -
KLT
[ No additional information about this unit has been entered ]
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130 -
GFL
[ No additional information about this unit has been entered ]
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PARADE END
Thank you for attending!
Don't forget your personal items.
Please pick up any trash on your way.
